For the past few years I have been building my business. I started my journey into the online space working for a health and fitness company as a rep selling products. I quickly learned that while I was making money I was not fulfilled. I wanted my thing. I wanted to create and put my spin on my content.
By working for a company I felt like I was simply selling a product. Of course, they teach you to “share” but I was simply given scripts to follow and was relying too much on others for my success. Not what I was looking for.
It did give me a taste of having my own business which I quickly realized was exactly what I wanted. No boss, no schedule and freedom to do exactly what I wanted. Most importantly, the excitement behind building my business from scratch.
Being a Mompreneur and building MomBeyondbaby is what I consider to be the best of both worlds. I get to spend my days with my kids but I also get “my time” working on my business. I always loved my job as a teacher but I never woke up excited like I do since starting MomBeyondBaby.
Being a Mompreneur is not for everyone. Some enjoy going to a J.O.B. and clocking in and out. But for me, being a Mompreneur has given me freedom. It has given me “my thing” outside of being a mom.
As a Mompreneur, I have learned these 13 lessons. The journey has been far from easy but that is what makes it worthwhile. I was not after easy. I was after fulfilling.
Work smarter, not harder. One of the greatest joys of being a Mompreneur is the autonomy. It is easy to get caught up in the hustle but with kids it is important had to learn to work smarter. My kids are growing up either way so by working smarter, I ditched the “time for money” mindset and started creating boundaries and owning my worth.
Remember why I did this. Everyday. I became a Mompreneur for the freedom and ability to have my thing while staying home with my kids. I did not become a Mompreneur to work 60 hours a week or reach 6 figures in 6 months. For me, slow and consistent efforts are far greater a measure of my success. It’s a marathon. My lifestyle and number of hours worked is how I measure my success.
Be authentic. One of the greatest lessons I have learned along the way is to be 100% authentic. It is easy to hide behind a laptop and only show pieces of my life but for my business, I share it all. The good, the bad and everything in between. It’s what makes me human.
Build a tribe and love them hard. The most crucial and often overlooked pieces to building an online business is building relationships. It is so easy to just start and want to sell, but building a tribe is absolutely crucial. My audience is my tribe. I look forward to connecting with them everyday and giving them valuable content.
Let them see me sweat. Last year I started a hashtag #letsbereal because the majority of what I share is REAL. I do my best to not sugarcoat life. Being a mom is hard work. I never claim to have it all together because I don’t. I post pictures of my laundry piles, my kids screaming and me with no makeup and a bun because that is ME. Part of my business is sharing my struggles so that I can in turn build trust and relationships with my tribe. No one wants to work with a coach who never seems to struggle and always has it figured out.
Invest in myself. When I became a Momprenuer I never really thought about the income. Getting to 6 figures in __ months was not what drove me to start my business. Much of what I do make, I invest back into my business. Designer handbags and shoes are not for me. I invest in myself and my business so I can grow. I am always looking to be better.
Have a great mentor. I tried to do it alone. I spent hours upon hours banging my head at the laptop trying to figure out where to start and how to make it work. I bought program after program. The key was having a good mentor. Hiring a business coach who was already doing it was what leveled me up. Once I invested in myself, I started to treat my business like a business. I will always have a mentor who is one step ahead of me.
Surround myself with other mompreneurs. Having a like minded community is key. Not only are they my biggest cheerleaders they help me brainstorm and strategize my business. We support each other. It’s like having sisters I never had. My fellow mompreneurs are some of my best friends.
Take action. Massive action. The ones doubting and criticizing are not the ones doing. Sometimes you have to put your blinders on and do what you do. Action will always lead to success and lessons learned. There is no such thing as failing as a Mompreneur because you are DOING it.
Focus on what I love. When it comes down to it, if I didn’t love what I was doing I wouldn’t do it. I have way too much on my plate to add something I don’t enjoy. As a Mompreneur, you have no boss or deadline. You must love what you are doing so you can in turn be consistent. The beauty of being a Momprenuer is that you get to work on what you love. You don’t actually have to do anything you don’t have a passion for.
Talk to my audience. What do they need? What problems are they having? And most importantly how can I solve those for them? When I talk to my audience I get to know them. I understand their struggles and can in turn help them. Bottom line, my business must be about them.
Be myself. I am not for everyone and that is ok. The beauty of the online space is that there is enough to go around. Once I found my voice and started to brand myself I realized that it was ok to be me. In fact, it was perfect because there is only one me. No one else can compete with my stories and experiences. I had to learn what I stood for and where I wanted to go. One of the reasons I wanted to create my business was because I wanted to have the power to create MY own content that aligned with my core value system.
Don’t compare. Comparison is the thief of joy. In real life and in the online business space. I realized that I had to focus on myself. My business is not anyone else’s business. My best advice is to fall in love with the process of building your business and the rest will come. It always does.
Being a Mompreneur is not something I ever thought I would do. I always thought I would go to college, get a degree and then work. I would work for 20-30 years because that is what I was always taught I was supposed to do. Until I was about to become a mom and I knew I wanted more. I knew I wanted the freedom and flexibility but I also knew I did not want to lose myself in motherhood.
If this resonates with you, I am hosting a FREE 6 week training series, WHAT TO EXPECT for Mompeneurs. Click HERE to join and get access to weekly trainings and the Facebook Group.