Welcome to the Coaching Mentorship For Moms

You want to create your “thing” outside of motherhood.

For years you have been a mom and a wife and now you are ready to create something for YOU. You know you want it, but you have no idea HOW to actually do it. You have dreams of creating a business that could give you more time with your kids and family. A business that would give you flexibility and freedom. A business that could allow you to contribute financially. It’s overwhelming to even think about. And don’t even start on the technology stuff. You know you want this. But you need someone who has “been there” to show you the way. To lead you, to coach you, to be your friend and your mentor and to pick you up when things get tough.

That’s exactly what I do, mama. We are in this together. You, me, and a group of like-minded mamas who are building a business and life they love.

Here's Sam, Founder of A Mom Around Town

Introducing Business Beyond Baby

Business Beyond Baby is a 6-month coaching mentorship exclusively for moms who want to learn, develop and create an online business of their very own.

Focused on passion and business, this coaching mentorship is for moms who have a desire to make a change and do something more. For moms who are looking for freedom, flexibility, and fulfillment all while making money doing what they love. BBB is for moms who are just getting started, know they want to start an online business but have no idea where to start OR have already started and are lost.  The moms I am looking for are driven, ambitious women who want to learn how to make their presence outside of being a mom.  Hence, build a business beyond baby. Admittance into the academy is by application and phone call only (see below) because I want moms who are 100% committed to taking action.  BBB will take your mind, your heart, and your passion to the next level. Together, we will create a business beyond baby.

"I always thought there was an entrepreneurial spark inside me, but I didn't even know where to begin. Shira set my feet on the right path and gave me a map to get to my goals. I no longer just THINK I can do it, I've proven to myself what's possible."
~Aria Ingraham~
Mother and More

Here's Courtney, founder of Courtney Ennis Fitness, sharing her BBB experience

Meet The Founder of Business Beyond Baby

Hi, I’m Shira Nelson, founder of the Business Beyond Baby Academy.

I created this business coaching mentorship for moms because about 6 years ago I was stuck in this place of wanting to stay home with my kids and be a mom but not wanting to lose “my thing.” When I speak of “my thing” I am talking about my passion, my creativity, and my drive. I did not want to lose myself as a person. At that point, I hired a business coach to help me find my passion and create a business that would allow me to become fulfilled and contribute while staying home with my kids. Within my first year, I’d grown a successful online membership community, launched several virtual programs and tripled my income, all while doing what I loved from home. And no, I didn’t do it through a multi-level marketing company, I created my business from scratch from my own expertise, experiences and hard work. I believe that every mom should have their “thing.” We know that being a mom is rewarding but there is often something missing that goes unnoticed. I call it passion. My mission is to teach moms how to find their passion and create a business they love while still being a mom.

From BBB Alumni: Dr. Gillian Sawyer

Who Is Business Beyond Baby For?

Any mom or expecting mom who:


Wants to create their “thing” outside of being a mom.



Is looking for that missing piece and wants to create fulfillment in their lives.



Is an action oriented, ambitious woman who wants to take her passion to the next level.



Has a burning desire to do something more but lacks the know how.



Has a desire to learn about herself and engage in personal development.



Wants to create, make an impact & learn how to make a profit following her passion.



Wants support, assistance, guidance, and accountability from a fellow “mompreneur” who created and monetized her own business.



Wants to be a “mompreneur” but lacks the knowledge, steps, and understanding.


From BBB Alumni: Christy Amason

"BBB has given me knowledge, direction and confidence to start and build my own online business. I've had support from Shira and other moms like her that understand what it means to do something for yourself and your family in a more meaningful and powerful way than I thought possible. I get the guidance and support that I wouldn't have if I was trying to do this on my own.
Because of BBB, I have a fully functioning website. I've made actual and real sales (that I know would be so much higher if I was more consistent). I've gained confidence. I've learned to use Instagram for my business, and I've learned to dream bigger and think outside of the box a little more. I know that I have support when I need it, and my questions are always answered. I can also have discussions when I need to brainstorm. BBB brings together a powerful and confident group of people who all want the best for me and one another.
When I was thinking about applying, I didn't have the money for the program. My husband didn't agree with me right away. He didn't think that I had it in me to build a business that could make a difference. I sat down, took a hard look at our budget. I explained to my husband why it was so important for me, and how it could give me more time with him and our boys. We cancelled our satellite, and replaced it with an antenna and Netflix. I stopped drinking as much soda... Well, because I needed a few extra dollars to make it work, and I pulled it together, because I knew that I needed this. And because I needed it, believed in it, and worked for it, it wasn't a matter of can't, it became a matter of how. Now, my husband believes that it's something I can do. Doors are beginning to open, and I've only just scratched the surface. I know that if I'd stayed on task and consistent, I'd be further along, but I was the only one stopping me."
~Sheena Gillespie~

Who Is Business Beyond Baby NOT For?


Cannot dedicate time for themselves to learn and understand their passion.



Is not willing to take action and put forth the effort to create a passion based business.



Simply wants to sell a product without understanding the why behind their online business.



Wants to do this alone without a support system and coach by her side.



Is not willing to invest in their future. You get out of this program exactly what you put in. The bigger the effort, the more you learn and grow.



Feels 100% fulfilled by being a mom and/or working and do not desire creating something of their own.


From BBB Alumni: Melanie Lund

What Can I Expect To Accomplish in BBB?

A solid understanding of your passion, voice, and niche.


To feel proud of what you have created.


To be taken seriously by everyone who knows you… you do in fact RUN your own business.


A clear strategy to creating an online business and developing a product/service.


A greater understanding of how to monetize your passion via an online business.


A sense of fulfillment outside of being a mom.


Knowledge of the most crucial stage in building an online business. This is a piece many skip and is crucial to building your tribe, connecting with your audience and building a following.


Taking your online business and brand to the next level.


Friends, relationships & business partnerships with like minded mamas.


Lots of face time with Shira. Expect to work very closely and learn the tools I used to create my other “baby” MomBeyondBaby.


From BBB Alumni, Kenna, founder of Kenna Fit

What Will I Learn in BBB?

This curriculum is designed strategically for you to build a Business Beyond Baby.  You will not only have found your passion, you will have built a Business and have your first product to launch.  Each phase builds upon one another but you will work at your own pace and have access to all of the trainings, resources, and coaching for the entire 6 months you are a member of BBB. BusinessBeyondBaby is a methodical SYSTEM that teaches you the steps to build a successful online business.  

Branding & Websites

  • Identify your passion
  • Discover your voice
  • Uncover your purpose and niche
  • Business goal setting and mapping
  • Setting up your Facebook and Instagram business accounts
  • Website Development

Time Management & Clarity

  • Time management for the Mompreneur
  • Creation of content
  • Gain clarity with your business
  • Registering your business/Legal "stuff"
  • Free design tools to make your life easier
  • Continue website creation including setup, plugins and widgets

Understanding who you want to serve

  • Unique branding & validation
  • Refine your expertise
  • Understanding your avatar/customer
  • Content workshops with Shira
  • Email marketing #1
  • Expanding your reach on social media
  • Lead Magnet Creation

Email Marketing & Money Mindset

  • Lead Magnet Continued
  • Content implementation
  • Email marketing #2
  • Launch your lead magnet to collect emails using the launch formula
  • Use CTA’s to gather emails
  • Money Mindset Workshops

Social Media and How to attract clients

  • 2nd 90-day goal setting session
  • Content Implementation
  • Development of products and services
  • Understand the 5 point checklist for your product
  • Discover how to use Facebook and Instagram to increase your email list
  • Build a community and gain trust
  • Automation in your business

Product Development 

  • Intro to marketing & market research
  • Product development continued
  • Create and place buy button on website
  • Understand and implement the launch formula
  • Sales pages
  • Facebook ads


  • 3rd 90-day goal setting session
  • In-depth launch formula & marketing
  • Marketing Strategy Session
  • Pinterest for your Business
  • Business tools and systems to run your business more efficiently

From BBB Alumni:  Stacy Hobson

How Am I Going to Learn in BBB?

BusinessBeyondBaby is a mentorship. You are fully supported the entire 6 months and always have access to Shira and the group. No mama is ever left behind in BusinessBeyondBaby!

BusinessBeyondBaby Membership Benefits
2 Group Strategy Call: 2 group strategy calls to brainstorm, mastermind and gain clarity
1 hour Zoom intensive with Shira: to discuss and create an strategy for your business

*Most valuable aspect of the mentorship*

Daily Group Coaching from Shira M-F in the Facebook Group, answering every single question in real time
Access to a private online site with all BBB curriculum for the 6 months: templates, swipe files, resources, training videos and much more
Access to other like minded mompreneurs:exclusive community for BBB members: daily interaction, ask questions, stay accountable, connect as you level up
Office Hours with Shira: Monthly Open Q&A Group Zoom Session to Ask Questions and connect with other like minded mamas (all recorded to watch at your convenience)
Trainings/tutorials on relevant business skillsincluding website, email marketing, creating a product, social media & brand development
Professional Development: Shira’s Book Club Read/Podcasts Recommended to Level up your Business
Monthly “Fun Sheets”: Downloadables in the form of Checklists, Worksheets and Homework

The Investment

No Mama is ever left behind in BusinessBeyondBaby!

Your investment can be paid in full or financed.

From BBB Alumni: Krystin Pearl

I knew what I wanted to do, but had no idea where to start before BBB. I had a ton of books but felt completely overwhelmed about what to do. In the last 10 months, I’ve gained a lot of confidence in myself, my voice, who I actually want to reach. I might be slower than others in the group, but I have clear direction and Shira’ s direction to help me stay on task. I know that if I didn’t have BBB, I’d still be floundering, spinning my wheels of knowing what I want to do but having no real idea of how to start it. I’m excited to see how much more will change and grow in my business this next year. It’s been amazing to be a part of a group of women who all have ideas of businesses and watching each of them grow really pushes me to not give up, because I know I’m not the only one who is struggling with different things. It has been encouraging to see how others have grown and watch their businesses grow and know I’ll be there too.

How Do I Get In?

BusinessBeyondBaby is open by applications only because this is a mentorship where we will work together very closely for 6 months.  I want to make sure we are a good match and that you are 100% serious in building a Business Beyond Baby.  Because of the high touch nature of the program, there are no refunds or cancellations.

The Application Process

1. Please click the button below to schedule a call with Shira.

2. You will receive a booking link to schedule a call.

3. Once you have completed your call, Shira will send an application. 

Those accepted into BusinessBeyondBaby for will be notified within 48 hours and given access into the mentorship on January 7th.  No payments other than the down payment to hold your spot is processed until 2019.

"When I started BBB I knew I wanted to be an entrepreneur but I didn't have a clear idea of what I wanted to do. Through BBB training's and zoom calls with Shira my confidence increased, and with that came clarity in what I really felt called to do. I don't believe I would have gotten to this place on my own. In fact, I don't think you should. The support from Shira and other BBB members was beyond wonderful. Shira is a no BS, supportive, and passionate coach. The support from this group and Shira has helped me see my value to those I want to work with in my business and will continue to help me raise the bar in the future."
~Tiffany Kunkel~
Health Coach

Is Business Beyond Baby Right For Me?

Business Beyond Baby is about finding your passion and creating a business.  I spent years trying to do it on my own.  I was literally spinning my wheels, wasting hours researching and trying to “figure it out” while not making a single penny.  I didn’t have a website or an email list, my social media pages were stagnant and I had no idea who I was talking to let alone how to create and sell a product or service.  But truthfully, I didn’t know what I didn’t know. I quickly realized that everyone needs a coach.  The best decision I ever made was to hire a business coach and invest in myself.  I found my voice, clarity and have since created a profitable online business that allows me to stay home with my kids, contribute to my family and help moms around the world become a MomBeyondBaby. This coaching program is designed to help you become a Mompreneur. It will teach you everything you need to know to create and run a business.  If you crave the lifestyle of a MomBOSS and want to have your “thing” outside of what you have now, you are in the right spot. All you need to know is that you want it.  Let me guide you through the rest.  Together we will make a great team.

Can I learn at my own pace?

Absolutely.  We will follow the outlined curriculum above but everyone will learn at their own pace.  The great news is that you have access to the online website, training, and Facebook group for the entire 6 months so there is always a way to get your questions answered based on where you are in your process.  You are never behind in BBB.  We learn together.

What if I have questions?

Questions mean you are learning and growing so you will have tons of them.  The most important aspect of this coaching mentorship is the Facebook community where you can get your questions answered by me and the members.  We will also have a monthly live Q&A to guide you through this process.  I am accessible to you for the entire mentorship and I pride myself of being a coach that is present everyday.

I really want to join but I am not sure I know what I want to do yet. Should I wait?

Great question!  The first goal of this coaching academy is to help you figure it out so you are in the perfect place right now. Coming into BBB not knowing is perfect as long as you are ready and open for a change.  This is one of the biggest pieces often overlooked in creating a business out of passion.  Once we dig into the foundational piece of online business you will be on your way to creating.  I will tell you that everyone who does wait is usually in the same place the next year.

How much time do I need to carve out for BBB?

You are busy, I get it.  I am a mom of two running a business so I understand busy.  I will teach you how to make the most of your time as well as how to manage your time effectively. That being said, there is no certain amount of time you need but you should have the desire to make the time to work on your business.  I built my entire business on naptimes!

How is Shira’s Business Beyond Baby different from other programs?

Business Beyond Baby is a 6-month coaching mentorship exclusively for moms and moms-to-be. This program will give you the tools and resources you need to create an online business and be on your way to monetizing your passion.  That being said, it is not magic. No program works unless you do.  The most important aspect of this program is the live Q&A webinars and the daily Facebook coaching.

Do I get access to BBB all at once?

Yes!  You will first watch a training video explaining how it works and then have a BBB syllabus that will guide you through where you need to go. I have carefully laid out all of the training so you get access  to help you focus on the right now rather than be overwhelmed.  All trainings, articles, calls, etc are downloadable as well.

My business is not health and fitness. Can I still apply?

Absolutely.  As long as you are a mama (my only requirement), I will lead the way and you will create a business beyond baby.

I already work with a company and sell products. How is this different?

Working with a company to sell products is great but this coaching academy is about creating something that is 100% yours.  It is about creating a business based off passion and learning how to monetize your “thing.”  If you have a desire to do more or learn about the passion within, this is the right program for you.  If you simply want to sell someone else’s products without understanding your voice or creating your unique brand then it is not a good fit.

Have Questions?  Wanna hop on the phone?  Email me at info@shiranelson.com

The Bottom Line Is This...

I have created this coaching mentorship to give you exactly what I was missing a few years ago.

I will teach you how to find your passion and create a life and business you love. There is something magical about waking up every day excited. To be in charge of my days and work for 2 hours a day instead of the dreaded 8-10. Our kids are going to grow up either way. I chose to take this path so I could be more present, less stressed and still have my “thing” when they grow up and no longer want to hang out with me every day. I want to teach you how to do the same. I want to give you the step by step process in the next 6 months. I did not begin the Business Beyond Baby Mentorship to see how many people I could get. I opened it for moms who are ready to make an investment in themselves and their business. So now is your time. If you are ready, I am waiting.

The coaching academy will begin January 7th.

Read what these mamas have to say about Business Beyond Baby

"BBB came into my life when I was at a crossroads. I was unhappy in my full-time job, which was impacting my family and my home life. Through BBB, I was able to reconnect with my passions, and from there, create a business plan that would allow me to build my dream job. Shira has provided training, coaching and exposure to the most current information on building an online business, and in my case, how to use the online world to support and grow my brick and mortar. BBB provides a safe place to explore, ask questions and ultimately grow your business."
~Caitlyn Ogilvie~
Wholeheartedwellnes for Women

I first heard about Shira, MBB and BBB a few years ago and just knew I wanted to get involved somehow, sometime. When I saw What to Expect pop up last Autumn I jumped at the chance. I was dreading going back to work as a teacher after my baby was born and knew I was destined for bigger and better things. I was instantly hooked and KNEW I could make a go of this…whatever this was. I had a vague notion of what I wanted to do, now that I was a mum myself, but I had no clear idea, no plan, NO clue about business let alone online business. Oh, and no confidence. I have learnt SO much…I still have SO much left to learn but what I do know is that whatever crops up, Shira will show me a way through it. It’s so relaxing knowing she has my back, I don’t need to worry about what next, just keep on making the little recommended steps every day. I can’t believe how much I’ve done in just 9 months, plus it’s given me the confidence to launch an offline business at the same time (don’t do that by the way, totally bonkers idea!). What I didn’t bank on was how amazing it is to be part of a group of mamas all in the same boat as me, all kicking ass every single day, cheering each other on, brainstorming, sharing ideas, looking out for each other. I’m not gonna lie, it’s been hard, but it’s been SO fun and so rewarding to be building something for myself and SO worth it. I can’t wait to see where I get to next.

"BBB has given me confidence to keep pursuing my dreams. When I first started I knew I needed a change in my life. I’ve always said I was going to have my own business but due to life’s changes, it got put on the back burner. Little did I know that those experiences were for me and shaping my business all along.

In doing Business Beyond Baby, I’ve learned so much about myself and increased my network of women who are genuinely making an impact in this world and changing it for the better.

This program has helped me make giant leaps in starting a passion based business (way different from a product based) as well as in my personal life. I am a much better mother, significant other, friend, co worker, you name it. And for that I am grateful. Not to mention I also have a website, a Facebook page, social media channels, email marketing and many other components needed to create an online business.

Ladies, if it scares the shit out of you, it probably means you need to do it. And get comfortable being uncomfortable. Yes, prior to applying you may be unsure about what it is you want to do (like myself) but know that it is possible to create YOUR dreams. Start today.And yes, it’s okay if the direction changes, it just means we are learning and growing.

Lastly, for those worried about “the investment”: remember the best place to invest is in yourself. And that is something no one can take away from you."
~Kerry Bell~

"I've had my own fitness business for several years but the thought of bringing it into the online world was so intimidating. Where to start, what to do, how to do it. Shira was exactly what I needed. The monthly video trainings are amazing, and the ongoing tutorials are extremely informative. Shira takes everything STEP BY STEP, breaks it down into attainable tasks, one by one. She takes the overwhelming out of the process. She shows you how it's done, but more importantly teaches you how to GET SHIT DONE. She is always there to support and answer questions as they arise and has been such an amazing cheerleader.
In this day of crazy technology, online business changes ALL. THE. TIME, but shira is on top of it and passes on all the latest info so we can succeed.

Another awesome thing about Business Beyond Baby is the community. Even though we entered at different stages of our businesses, we are all mompreneurs with the same end goal. Supporting and cheering each other on throughout the year. People to bounce ideas off of. Peers available for checks and balances before we take something live. It's a great group of people looking out for each other and it's a wonderful supportive network of women helping each other succeed.

The fact is, doing it alone is just too much. We all need someone to guide us. Someone to help us through it all. It would have taken me many more years to get to the point I'm at if it wasn't for Shira and the BBB community."
~Maria Schuba~ Maria Schuba Fitness

"BBB has given me the tools and support I needed to launch my own business and share my ideas with the world.

For many years, I have joked about my dream job being one where I worked about 3 hours a day and made enough money to do all of the things I want. While I'm not there just yet, I now know it's entirely possible.

It is a scary step to take, starting your own business, but if you don't step out of your comfort zone, you will never see the kind of changes in your life that really make a difference."
~Alison Rodden~
Budgeting Basics and Beyond

"BBB has pushed me to clarify what I wanted in all of this business stuff. It has pushed me to take a chance on an idea that I wasn't so sure could work. It has become a tribe of ladies that I have been able to bounce ideas off of and that I connect with, and whom I now consider friends. It has given me hope and courage to jump and go after those big dreams!

While my business isn't making money yet, I have something that I've built...from the ground up...that's a part of my heart and soul. I have an idea/concept, I have a website, I have a logo, I have knowledge and a plan on how I'm moving forward from here. I have tools and a great group of gals who have been so encouraging and fun to be with throughout these 10 months.

If you're on the fence...take the leap! If you put in the work and commitment...on the other side of this 10 months you're going to be amazed at what you've done and who you've become. Every single one of us has had challenges on this journey... at one time or another in these 10 months we have all asked ourselves what the hell we were doing or thinking. Again, if you put in the effort and follow Shira's steps, and stay committed you will create something special. It isn't a win/lose...because really have nothing to lose by going after your dreams. Get after it and GSD!"
~Shelli Merino~
Lady Boss Survival