A lifestyle resource created by me, a busy mom just like you, to learn and live what we call the MomBeyondBaby™ way.

Join the Club 7-day free trial!

Lose weight (if you choose), lift heavy, understand your hormones and like how you eat. Zero restriction and deprivation so you can LIVE life with your kids.

If you just want to get strong AF and surround yourself with the best tribe around, that works too.

Mamas, life is too short to live on a diet and spend hours at the gym. Seriously there is so much more to life than worrying about how many “points” you ate or how many calories you have burned.

You deserve this. Yes, your kids need a mom who is happy but let’s be selfish and agree that you need this. You need to feel your best because

“if mama ain’t happy, nobody is happy.”

Welcome to the Club,

My Online Coaching Tribe

Welcome. I’m happy you’re here! The goal of this exclusive monthly coaching club is to help you become happy, healthy, and FIT as a busy mom with the support and coaching by your side every single day. Together we will tackle REAL LIFE issues that we face as mamas. Together we embrace moderation, we eat good food, we move our bodies and we get results in less time.

So, in a nutshell, we eat without guilt, we move because we can and we celebrate being badass moms.

"MBB coaching club has changed my life. I’ve been a diet jumper for a long time; gaining 60 lbs after each child then starting the newest diet to get the weight off. With personalized coaching from Shira, I’ve been able to understand my metabolism, my hormones and my body to finally understand how to become the strong and confident woman I want to be. Lifting weights has been vital to my success and I cannot wait to see what else I can do and what my body will become."

~Kate Grimmell~

"I started with a month long challenge and loved it. The experience, the recipes, and relationships with other awesome women made me want to continue with Shira. This has become a lifestyle and I can’t imagine not having the support of this group. Everything and anything can be talked about as we are all or have al been through the same same things. All these women I truly consider friends and we’ve never met."

~Jenny Guy Barrett~

I am a busy mom just like you.

I “get” that you have no time and I understand how tiring being a mom can be. But more importantly, I have been there. I have been through every stage…excessive dieting, eating disorder, binge eating, skinny fat, overweight, postpartum, you name it, I have done it. I have literally done every “quick fix” BS program out there. Yes, they worked short term but nothing was sustainable. And right now we have no time to think about food 24/7, track every morsel, or spend hours on a treadmill. We need long term.

As a Hormonal Fat Loss Coach, a personal trainer and certified running coach, I understand HOW this all works so I can teach you the way. I will show you the way. I will be there to cheer you on every step of the way. I will help you make the process effortless so that you can spend time being a mom, a wife, a friend. What really matters most in life. But I also know you want to look good so I am going to show you how to do both with the time you do have. I will teach you how to create a lifestyle so losing weight and finding time to workout is no longer consuming you.

I will show you how to become a “mom beyond baby”.

Who Is This Club For?


A busy mom who is ready to lose weight without having a BS plan consume her life


A busy mom who has tried all the quick fix options and is ready for long term


A busy mom who wants efficient and effective strength training workouts that fit into her busy schedule


A busy mom who wants to lose weight but doesn’t know where to start


A busy mom who is ready to end the vicious cycle of yo-yo dieting, emotional eating and allowing stress take over her body


A busy mom who is ready for a cost effective way to have a certified fat loss coach and personal trainer by her side


A busy mom who is ready to create her plan that she can sustain and maintain forever


This club is for expecting, new and “seasoned” moms! We are the most open, honest and non-judgmental tribe on the internet.

The first 7 days are free! Monthly membership is $49.97

Who Is This Club NOT For?


Someone who wants to spend hours on an elliptical and isn’t open to lifting heavy stuff


Someone who wants a meal plan with food they aren’t allowed to eat


Someone after rapid weight loss


Someone who wants to count calories or put their food in Tupperwares


Someone who doesn’t want to belong to a tribe

You Want to Look and Feel Your Best as A Mom

Of course you do. But with all of the information out there these days, how can you possibly know where to begin? How do you know if you are on the right track or following the correct plan?

The truth is that you can’t, not without a coach by your side and a group of moms just like you for support and accountability. The real truth is that everyone is different so everyone needs a different, customized plan. What works for your friend may not work for you. 

This is where I (WE) come in.

Contrary to what you might have heard, you can live a full and satisfying life as a mom while simultaneously accomplishing your health & fitness goals. Looking your best and getting fit CAN happen when you are a mom. You can have both. You should have both.

"In a very short amount of time, I have seen measurable results. 7 Weeks, improved speed, strength, and endurance, and I'm dow 10 lb. I feel healthy and I look forward to the workouts! The workouts change before boredom sets in!" ~Cathrin Tangen~

Here's The Thing...

I do not offer a quick-fix program or a short-term diet. Instead, I intend to teach you how to change your life. My MOM exclusive, ladies only coaching club is designed to help you develop and sustain a happy, healthy & fit life.


The focus of my coaching is to empower you as a mom, all while learning how to perform effective, time-efficient workouts, eating for your body and hormones and living your life. In fact, most of the women I’ve coached will tell you that the most valuable aspect of my coaching club is learning that we do not need to be fixed and embracing who we are as women.

So how does it work?

I will be your coach. I will be by your side every step of the way. I will give you the tools you need to design the lifestyle you crave, while guiding you and supporting you daily through my online coaching group. You’ll have exclusive daily access to me via the online coaching group giving you the opportunity to ask questions, reach out for motivation and inspiration, stay accountable, and learn how to become your best self. By being a member of the group, you will bond with other women just like you–women who are learning how to fit it all in while still taking care of themselves.

The bottom line is, I am here for you. I’ll guide you towards becoming better. In fact, I can guarantee that you will become your best!

"Your workouts are user-friendly, easily modified, badass, and fun! Nothing beats a 20 minute workout that leaves you dripping in sweat and seeing results week over week" ~Meloney Santeusanio~

Nutrition Coaching & Guidance

● Fat loss coaching customized for you

● Meal Planning Support

● Daily access to me and the group of women every day

● Closed Facebook group to ask questions & comment

● Membership site with videos and resources

Exercise (Quick and Effective Strength Training Workouts)

* suitable for expecting and postpartum mamas

● At home strength training workouts

● NEW workouts monthly plus access to archived workouts

● PDF and video to download and keep

● Workout schedule to tell you exactly what to do

● Monthly programming designed for you and your goal


Hormone Coaching & Education

● Nutrition Coaching that takes into account your hormones as a woman

● Hormone Education

● Meal Planning Support

● 4 NEW recipes every month

● Access to archived recipes

Accountability & Support (Sisterhood Tribe)

● Daily interaction with me and a group of moms who “get it”

● Weekly Live Streams via FB

● Monthly live group call via zoom

● Monthly Club Challenges

● ACCESS to the MomBeyondBaby APP

● Discounts on MBB Swag

● Retreat at a Club Price


“Three years ago, frustrated with where I was at after having our first daughter, I treated myself to one month of Shira’s MBB Coaching Club. Her message seemed too simple and I wanted to debunk it for myself, but at the same time I wondered “what if this simple message works.” Fast forward to today, now with two daughters running around, I am a healthier, stronger, more confident woman and mom than I ever have been due to having both an effective, realistic way to eat and exercise to allow my body to do what it’s meant to do, as well as a community of like-minded moms who are accepting and supportive of this journey we are all on together.”

~Rebecca Focht~


Upon purchase, you will receive an email with your login information. If you don’t receive a welcome email within 30 minutes, please email me at info@shiranelson.com. On the welcome email, you will receive instructions to sign up for the app and join the Facebook group.
Upon cancellation of any membership, you will be removed from the Facebook group, Membership site, and from the app as well.

This club is a month to month investment.  There is no contract.  You stay as long as you need ?

*By joining The Coaching Club or the MomBeyondBaby app, you’re agreeing to our Terms of Use.

"The group is completely different from all the other fitness groups and programs out there. Most other programs play to people’s desires of getting quick results without changing themselves, but this group is about making permanent change. And we have a lot of fun doing it! Discussion topics, webcasts, sweaty selfies and even a retreat next year! I consider these ladies my friends and you will too."

~Sarah Wright Gossett~

"We are a true sisterhood of Mommas from around the country. We laugh together, we cry together and support each other in all we do. I have found no other place that is as supportive, non judgmental, and fun as this one! For over two years I have been with HMLC, I have learned so much about myself, the other women (who I consider family), and what it takes to be successful and happy in my own life. It’s not just about working out and nutrition it’s about life, rolling with the punches and relying on this amazing group of women."

~Laura Vance Scaggs~

"Mom Beyond Baby has literally transformed my life. Shira is inspirational and knows what she’s talking about. If you are serious about getting fit and eating healthily then MBB is what you need. Real training, real knowledge and education, real change."

~Camilla Sharma~